Why Context Matters in African Health
Generic data can’t predict real behaviour; care built on that data misses the mark.
- 70 % of African urban workers skip at least one daily meal due to schedule.
- 60 % cite cultural beliefs as first line of care.
- Only 8 % of global health datasets include sub-Saharan behavioural inputs.
- 2× higher adherence when recommendations match lifestyle, not guidelines.
Our Principles
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Personal
Health must start with the person. We design for Ada in Lagos, not a ‘user persona.’ Context - beliefs, time, budget, guides every decision.
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Patterned
Long-term patterns beat one-off snapshots. We observe weeks, we spot triggers, growth, and friction, so care can adjust instead of judge.
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Possible
Care must feel achievable.
If a plan ignores schedule, energy or cost, it fails. We meet people where they are, then expand capacity step by step.
Join us - researchers, clinicians, and builders
We’re building a cross-disciplinary team to map lived patterns and turn them into preventive care that fits African life.
If you’re a researcher, nurse, doctor, data analyst, psychologist, sociologist, or a driven student, we want you. You’ll co-design studies, run field pilots, analyse Bantu Atlas signals, shape Pattern Ops logic, and help bring insight to life in Attempts, while co-authoring papers and briefs with us.
Benefits and rewards include authorship credit, stipends for approved pilots, access to anonymised datasets, cross-disciplinary mentorship, flexible work, and recognition in public reports and product.